Pay attention to conversion rates

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can …

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Update your reporting on a regular basis

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and …

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The infamy behind quality

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. A clear understanding of searcher’s intent will help the …

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Questions to ask about html

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short …

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The hidden agenda behind onsite SEO

You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

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Beginner's guide to conversion rates

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Ensuring that your piece of content explores the topic …

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Difficult things about splogs

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. But what is low quality, thin content? When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. If …

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Keep an eye on your site, while improving your SEO

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. The type of permalink you pick influences the way these two parties see and value …

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Establish your position regarding ROI

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. This can have a devastating effect on bounce rate. If you were to build a house and the foundation …

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Here's what industry insiders think about keyword density

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. When any business goes online, the advertising works …

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Boost site speed and utilise mobile search

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. There are far more unique …

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How to diagnose canonical URLs related issues

The best long-term strategy for this is using blogging, social media, and press releases. There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low …

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Quick tips regarding LSI

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. As a business owner you need to have a plan in …

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Use Capital Letters To Highlight Keywords

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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The role of SEO

There is no optimal number of words on a page for placement in Google. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Link building helps your content reach a broader audience, increasing both your site’s visibility and …

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Reasons why you cannot learn webmaster tools well

Google is famously secretive about how it ranks local businesses. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score …

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Learn from these mistakes before you learn about social media

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Information Snippets are the block of text found under the main title of a google search result. The use …

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Reasons why you cannot learn long tail search well

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Brainstorming keywords is …

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The truth about link research

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Many marketers are so focused on building out site hierarchy, wireframing …

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Are Keywords – and Keyword Research – Dead?

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes …

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