Let's follow widgets best practise

It is important to have backlinks from quality sites, and those backlinks should be contextual. Someone may search for particular outdated statistics only for comparative purposes. It can be of tremendous value to your target audience. You can also use Fetch as Google within the Crawl section of Google Search …

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Why forums matter

An SEO keyword is a popular search term your core audience looks for on a regular basis. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. It’s easy to take shortcuts with product descriptions on eCommerce websites …

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Focus on ROI Instead of text links

Having keywords in your domain URL can also give you a small SEO boost. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. The process itself includes a variety of strategies and techniques aimed at …

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Repurpose old splogs

Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. An index is another name used …

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Learning about SEO is not difficult if you have a good teacher

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. With Google factoring in the strength of …

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Use organic outreach along with inbound links to make a difference

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable …

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The truth about duplication

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your …

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The hidden agenda of plugins

Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings …

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Create a client reactivation plan

Thin content is a content issue and would render your SEO efforts less than effective. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure …

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How to learn about quality in a few hours

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Most companies use SEO to increase website traffic, which in turn, increases revenue. Mobile SEO is the process of designing a …

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Can text links really make a difference?

Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. If you administer a website – the best way to gain long-term results is by implementing web page optimisation into your content. A Google study showed that more than 80% of users search …

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The longer the phrase, the more specific it is

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Optimise your site, paying special attention to analytics

Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). Like every big task, this one begins with research, too …

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Benchmarking Current Traffic Sources and Volume

If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases. Google, Yahoo and Bing all offer a paid option …

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What everyone ought to know about reporting

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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