How to diagnose social media related issues

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Although not all errors are created equal, resolving them improves Google’s ability to index your site and …

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Losing Focus on URLs

Stay on top of your SEO strategy and make sure that it is up to date. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! Every image included on a page using tags …

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Reasons why marketers love web portals

Look at who is on top, then run reports on what they’re linking to and who is linking to them. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. Starting with SEO, what you want to …

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The worst advice I've heard about dynamic pages

Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. SEO marketers find that negative SEO attacks are becoming …

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Random musings on search queries

There are a lot of SEO experts looking for strategies that will give them advantage over their competition. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. SEOs should operate in a similar style to David …

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Keep Outbound Links To Minimum

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

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This year will be the year of local search

The experiments! If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find …

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Update your comment spam on a regular basis

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders …

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Top trends in long tail search to watch

If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? Some of the best, most compelling copy titles are just modifications of old SEO copywriting …

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The infamy behind SEM

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? For SEO to truly work and be sustainable, it needs to include …

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Better Rankings for Minor Keywords

Another strength to this element is the fact that Google are collecting sharing data and this impacts ranking. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Do you have enough pages around …

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How To Spot DoFollow Link Opportunities

Back then, there were only a few hundred websites, so the process was pretty simple. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want …

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Your primary focus should be on what matters to your audience

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Online marketers also commonly use the …

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Try to target a hungry crowd by paying attention to analytics

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even …

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Let's follow quality best practise

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. email, mobile, TV, radio, etc. Don't limit your ideas; brainstorm whatever subjects and phrases could …

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The best advice I've listened to about link exchanges

When possible, you can string together a handful of narrowed topics into a series. You never know, you might discover something that you can use in your future digital marketing and social media efforts. Are they using SSL? Internet marketers pursue different techniques both on and off of their websites …

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To get fast rankings, you need onsite SEO

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web …

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Make a good use of web portals

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. If the person says no, they have …

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Unlocking the mystery of backlinks

Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with …

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Why do searchers refine their queries?

Manipulation erodes user trust. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is …

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Understanding canonical URLs

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google …

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