Consistent doesn't mean identical. when you're discussing analysis

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Be willing to be wrong (if you are). To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites …

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Define your goals with regards to static pages

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in …

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Can SEM help improve my search engine placement?

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Start as you mean to go on: titles …

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Aligning your goals in relation to link research

It’s one of the great things about the field. Make sure your pagination - pagination is a system for enumerating pages so you can better organise content. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal …

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Carve out time for concentrating on text links

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. SEO guidelines have been changing over the years. Any link that you create on your own should …

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Start simple, but don't forget content

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment …

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Less is always better when it comes to html

While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering …

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Random musings on googlebot crawlers

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Whatever shows …

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