More focus is put on duplication

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. When you are brought on to …

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Layout, formatting and javascript combine to make great SEO

Do better keyword research and understand search intent to connect the dots between your content and your audience’s needs. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or …

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Search Console shows your average position for each keyword

This can have a devastating effect on bounce rate. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer …

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Top trends in analytics to watch

Besides keywords, what determines how well your pages rank in search results? If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy …

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Top trends in scraping to watch

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Anyone who can go to google and type in "keyword research" will find very …

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Less is always better when it comes to plugins

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Not convinced yet? Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should …

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Update your cloaking on a regular basis

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. If you can't handle the volume of leads and sales then opportunities will …

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Don’t forget html

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Your goal should be to create links to individual posts/pages along with those leading to …

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High advertisement ratio can be mitigated by using SEO

Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by …

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The reason everyone loves googlebot crawlers

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. SEO gives opportunities of substantial levels of free advertising; It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO. Quite a while …

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Never underestimate the influence of hits

If the issues in the reviews are real, then deal with them. Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. Join popular online forums and post valuable comments and discussions with links back to your site. This can get …

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Make CTR the focal point of your marketing efforts

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the …

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The hidden agenda of link research

For example, there’s social media, but there’s also social bookmarking. Search engines also don’t espouse that the sky is blue. Make sure all your website images have alt tags to describe them to search engines. A low-quality web page, designed by spammers for search engine, rather than …

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Reasons that marketers love page impressions

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Just think about this for a moment. This is very similar to duplicate content, however it manifests itself in a different way. When dealing with search engines, the …

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Boost site speed and utilise blogs

If you want to sell products on your website and need to drive customers towards it, then SEO can help. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. So search engine optimization essentially involves making it easy …

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Write a keyword-rich introduction about mobile search

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. If you think it’s hard to be on top at the moment, just wait until five years from …

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Design + URLs = Greatness

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. Instead of casting a wide net capturing …

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Go long-tail and forget blogs

Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once …

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