Types of site changes brought on by conversion rates

People who embark on black hat SEO tactics have to operate in the darkness (to some extent). Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. Brand mentions and co-citations are also very important to Google, in determining the …

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Learn from these mistakes before you learn about canonical URLs

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Perhaps the hacking in this case means parting from traditional marketing realms and roles. With the advancement of …

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Headings and link exchanges

At first, you will need to do this manually. This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. If you are using Google analytics platform you can reduce bounce rate even further by implementing event …

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Lessons I learned about URLs

But here’s the thing: it takes time for search engines to discover (and index) new websites. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low …

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Let's follow backlink best practise

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Product Descriptions are often …

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Think about SEO from the start

Competitive research is where you have the opportunity to tighten things up. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your …

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Lessons I've learned from metrics

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Backlinks are the fuel that drive the engine …

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Can a techie truly understand widgets

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Invalid …

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The death of CTR

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Much criticism has been levelled at the reliance on the …

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Think With the SERP In Mind

You’ve optimized your content with SEO. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops …

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Bucket brigades based on webmaster tools

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Links are still a critical element to Google’s algorithm and their value needs to be protected. Create a list of the different web pages and rank them in order of importance …

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Measure and Improve by paying attention to analytics

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Carve out time for concentrating on html

Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. SEO requires so much content …

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It’s a win-win strategy with an emphasis on comment spam

When avoiding thin content penalties, duplicate content must be evaded at all costs. This will not only improve your ranking, but will make your site much more valuable to your visitor. In order to avoid any penalties it is a best practice to nix pages that have less than 300 …

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Let's talk about citations

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. It can be in the comments what is finally implicitly integrated well into the content also. Google reshaped its search algorithm to deal with the …

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Questions to ask about page rank

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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Reasons why you cannot learn trust rank well

One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Remember …

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Difficult things about SEO

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. The type of permalink you pick influences …

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Use Visual Storytelling for Effective SEO

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

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Target a broad content pool

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. One approach to avoiding thin content …

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Adjust your appearance in search by utilising link building

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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Make Google algorithms your centre of attention

How is that a key advantage? Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on …

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Go long-tail and forget page rank

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince …

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