Optimise your site, paying special attention to analytics

Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). Like every big task, this one begins with research, too …

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Random musings on googlebot crawlers

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Whatever shows …

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What's the story about onsite SEO

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. For instance, unless you write something in an image's "alt" attribute in the HTML of your site …

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How does a mobile crawl of your website look like?

The reason is they have a ton of “branded search”. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely …

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Boost site speed and utilise html

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Don’t forget anchor text

Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short. Google will show less information in the search …

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Reasons why you cannot learn long tail search well

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Brainstorming keywords is …

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Write a keyword-rich introduction about mobile search

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. If you think it’s hard to be on top at the moment, just wait until five years from …

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This story about plugins will haunt you forever

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. Panda updates are changes to Google’s algorithms which are aimed to …

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Design + URLs = Greatness

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. Instead of casting a wide net capturing …

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Less is always better when it comes to link exchanges

Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs …

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The truth about link research

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Many marketers are so focused on building out site hierarchy, wireframing …

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The death of authority sites

Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Targeted posts with original, useful content are your best way to avoid thin content …

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Affiliate links and auto generated content

Content curation is a very good content marketing tactic. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back …

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Benchmarking Current Traffic Sources and Volume

If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases. Google, Yahoo and Bing all offer a paid option …

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How to really understand RSS feeds

Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Having links from more popular websites carry more weight than less popular sites. Using internal links …

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How you will benefit from text links

If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. A common misconception about SEO is that it’s a one and done practice. Determining the unique content on a page is an important part of what the search engine does …

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Marketing costs generally encompass a broad area

The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The …

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Understand about LSI

There are umpteen factors colliding in the search results you see, including location, device used, sessions you’re logged into, if you are walking while searching on a phone or standing still, and so on. Long tail keywords are essentially longer more specific keywords that tie in directly to your …

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Things about non reciprocal links you have to experience yourself

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Some organizations choose to silo web development from marketing, which is a mistake. Google has made speed another factor that affects the visibility of your website. This is because speed …

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What your mum didn't tell you about citations

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it …

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Adjust your appearance in search by utilising link building

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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How to really understand walled garden sites

Often, your company's social media strategy is the first to feel the force of an search engine opitmisation specialist. It can be a good idea to put yourself in your customers’ shoes, particularly if you’re hoping to get your content shared across social media. Google’s robots, or “spiders …

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Make Google algorithms your centre of attention

How is that a key advantage? Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on …

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Establish your position regarding reporting

Most online marketers are bad at SEO because they can’t sell for shit. Not because they aren’t smart, but because they’re too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It’s what separates the amateurs and the …

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What everyone ought to know about reporting

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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The secret behind ROI

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! The nature of having competitors mean that they will always be looking to beat you, gain ground …

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Top trends in blogs to watch

And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty …

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Can walled garden sites really make a difference?

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Design your site for all device types and sizes, including desktops, tablets, and …

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Cross-link relevant content

Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. SEO and content marketing are two …

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Does your site sabotage your content?

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer …

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Lessons I learned about content

The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it’s crucial to maintain valuable and high quality content on …

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Cut Back Costs with SEO

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Websites can benefit from mixing evergreen content with their fresh posts and pages. These can help people to quickly scan the page and find the information they’re looking for. Every website page, including …

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Go long-tail and forget blogs

Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once …

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Is this the end of anchor text as we know it?

ometimes the way photo and video galleries are structured can create thin content. For example, creating one page for each photo without any text around the photo. Be willing to be wrong (if you are). SEO is a time consuming effort which most people running an online business do not …

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Are Keywords – and Keyword Research – Dead?

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes …

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Go long-tail and forget page rank

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince …

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Lessons I learned about inbound links

Your target audience needs to understand the topic and be able to put it into practice. It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud about using excessive linking strategies to …

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Understanding canonical URLs

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking factors that search engines like Google …

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