Can text links really make a difference?

Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. If you administer a website – the best way to gain long-term results is by implementing web page optimisation into your content. A Google study showed that more than 80% of users search …

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Let's follow quality best practise

However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. email, mobile, TV, radio, etc. Don't limit your ideas; brainstorm whatever subjects and phrases could …

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Quick tips regarding LSI

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. As a business owner you need to have a plan in …

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Why trust rank matters

So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. The Web search engines make use of a Crawler or Spider that crawls the website content. Article directories grant another space where a subscriber might obtain a back-link, gratis …

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Difficult things about SEO

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. The type of permalink you pick influences …

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Use Capital Letters To Highlight Keywords

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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I bet you didn't know this about link building

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don …

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This year will be the year of page impressions

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers If you can, try to get in touch with the website owner and convince them to link back to you. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times …

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Is the content ranking well for other keywords?

Link building is also spreading brand awareness and capturing referral traffic. For example, let’s say you own a website that sells watches. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. And …

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Succeeding in SEO means paying attention to hits

By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. A great and fast way to convey your goal is by …

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Is this the end of RSS feeds as we know it?

With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. Here, a text that is as descriptive as possible should be used as the anchor text since this determines the …

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Reasons that marketers love page impressions

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Just think about this for a moment. This is very similar to duplicate content, however it manifests itself in a different way. When dealing with search engines, the …

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The best advice I've listened to about link exchanges

When possible, you can string together a handful of narrowed topics into a series. You never know, you might discover something that you can use in your future digital marketing and social media efforts. Are they using SSL? Internet marketers pursue different techniques both on and off of their websites …

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To get fast rankings, you need onsite SEO

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web …

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Use Visual Storytelling for Effective SEO

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

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Carve out time for concentrating on text links

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. SEO guidelines have been changing over the years. Any link that you create on your own should …

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Start simple, but don't forget content

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment …

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The role of SEO

There is no optimal number of words on a page for placement in Google. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Link building helps your content reach a broader audience, increasing both your site’s visibility and …

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How to really understand page rank

To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. Find the best blogs in your industry and ask them if you can write a post for them. You …

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Be Mobile Friendly

SEO strategies and methods aim to improve that visibility. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. There’s always something written somewhere that you can quote and use. You could also link back to …

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Boost site speed and utilise blogs

If you want to sell products on your website and need to drive customers towards it, then SEO can help. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. So search engine optimization essentially involves making it easy …

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Repurpose old text links

Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other times your site can be affected by bad content and Google will not warn you about it. Google and its furry …

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Make a good use of web portals

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. If the person says no, they have …

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Small but important things to observe about forums

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL …

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The longer the phrase, the more specific it is

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Unlocking the mystery of backlinks

Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with …

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Reasons why you cannot learn webmaster tools well

Google is famously secretive about how it ranks local businesses. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score …

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Think like a human not a robot when it comes to javascript

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. any time of year, for years on end, it sprouts needles that are green …

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Top trends in ROI to watch

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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Understand about blogs

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made …

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Less is always better when it comes to html

While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering …

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Target a broad content pool

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. One approach to avoiding thin content …

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Why do searchers refine their queries?

Manipulation erodes user trust. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is …

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Go ahead and call to action

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn’t perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Search engines …

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Reasons why marketers love metrics

Sometimes knowing why you’re doing something can make all the difference. Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. Monitoring a wide variety of data sets helps an SEO to spot trends and potential …

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Learn from these mistakes before you learn about social media

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Information Snippets are the block of text found under the main title of a google search result. The use …

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Establish your position regarding search queries

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary …

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Keep the focus of the post narrow enough

Search engines have no trouble finding the homepage for the blog. Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. If your dish is lackluster and or dull, you can choose to improvise and expand your dish through more …

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Make sure you know exactly what you're doing with reporting

High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. In particular, words joined with underscores may be viewed …

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