The death of CTR

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Much criticism has been levelled at the reliance on the …

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Make keyword density a priority

An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results As …

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Define your goals with regards to static pages

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in …

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Search Console shows your average position for each keyword

This can have a devastating effect on bounce rate. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer …

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Tactics around domain authority

To mark a link as a nofollow link, it gets rel="nofollow" as an attribute in the HTML code. Links with that attribute will be ignored by ranking algorithms that use links to determine the position of a web page. There are different areas of basic SEO you need to …

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Useful tips from experts in SEM

Deleting Facebook comments or manipulating your reviews will only make life worse. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Google learned that when people search for the term “SEO,” they were more likely …

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Top trends in analytics to watch

Besides keywords, what determines how well your pages rank in search results? If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy …

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Why forums matter

An SEO keyword is a popular search term your core audience looks for on a regular basis. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. It’s easy to take shortcuts with product descriptions on eCommerce websites …

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Questions to ask about html

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short …

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Think With the SERP In Mind

You’ve optimized your content with SEO. With the likes of Google Analytics and other tracking software, it can be much easier to measure the reach and success of your local SEO efforts than it is to measure the success of non-digital marketing methods. With methods such as flyer drops …

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Top trends in scraping to watch

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Anyone who can go to google and type in "keyword research" will find very …

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Less is always better when it comes to plugins

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Not convinced yet? Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should …

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Focus on ROI Instead of text links

Having keywords in your domain URL can also give you a small SEO boost. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. The process itself includes a variety of strategies and techniques aimed at …

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Identify and Track Your Best Prospects

It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. It’s advised to provide affiliates with the same product feeds that are given to other 3rd party vendors …

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Reasons that marketers love mobile search

When it comes to long-term SEO strategies, there are so many tactics to consider. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. The Internet a crowded and noisy place, so when you search for …

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Repurpose old splogs

Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. An index is another name used …

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The mysterious world of canonical URLs

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. esting out new tools is one of my favorite things to do. Longer search phrases are the natural progression of the Internet population boom. As more and …

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Is this the end of search engine spiders as we know it?

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. We can’t deny the …

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This story about rankings will haunt you forever

After all, your dish must appeal to readers for you to rank high. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term …

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Update your cloaking on a regular basis

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. If you can't handle the volume of leads and sales then opportunities will …

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Learning about SEO is not difficult if you have a good teacher

You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. With Google factoring in the strength of …

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One important aspect is web crawlers

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Designing your website with mobile users in mind will give you the …

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The hidden agenda behind onsite SEO

You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

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Use organic outreach along with inbound links to make a difference

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable …

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Bucket brigades based on webmaster tools

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Links are still a critical element to Google’s algorithm and their value needs to be protected. Create a list of the different web pages and rank them in order of importance …

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Don’t forget html

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Your goal should be to create links to individual posts/pages along with those leading to …

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High advertisement ratio can be mitigated by using SEO

Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by …

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Measure and Improve by paying attention to analytics

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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Beginner's guide to conversion rates

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Ensuring that your piece of content explores the topic …

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Can dynamic pages help improve my search engine placement?

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. The better your web pages answer the question of the searchers, the more likely it …

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Carve out time for concentrating on html

Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. SEO requires so much content …

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It’s a win-win strategy with an emphasis on comment spam

When avoiding thin content penalties, duplicate content must be evaded at all costs. This will not only improve your ranking, but will make your site much more valuable to your visitor. In order to avoid any penalties it is a best practice to nix pages that have less than 300 …

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This year will be the year of local search

The experiments! If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find …

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Find a simple guide to blogs and read up about it

For example, optimizing for speed, technical audits and mobile formatting. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing …

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How to really understand scraping

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to …

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Reasons that marketers love link exchanges

A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm …

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Quick tips regarding SEO campaigns

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. The gibberish score helps with that. You would expect people may drop in out of curiosity, looking for product …

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The back story of local search

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don …

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