Consistent doesn't mean identical. when you're discussing analysis

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Be willing to be wrong (if you are). To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites …

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How to diagnose social media related issues

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Although not all errors are created equal, resolving them improves Google’s ability to index your site and …

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Pay attention to conversion rates

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can …

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Things about indexed pages you have to experience yourself

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their …

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More importance is given to bounce rates

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Website owners all want their content …

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Reasons why you cannot learn LSI well

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and …

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The infamy behind quality

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. A clear understanding of searcher’s intent will help the …

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Using Web Analytics Data

I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. Put simply, copywriting is writing to persuade, convert, and sell. To generate any significant clicks from search engines, your site …

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Let's follow widgets best practise

It is important to have backlinks from quality sites, and those backlinks should be contextual. Someone may search for particular outdated statistics only for comparative purposes. It can be of tremendous value to your target audience. You can also use Fetch as Google within the Crawl section of Google Search …

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Top trends in scraping to watch

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Anyone who can go to google and type in "keyword research" will find very …

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Reasons that marketers love mobile search

When it comes to long-term SEO strategies, there are so many tactics to consider. Meta descriptions are used less in the search rankings but they many times will appear under the title when a user does a search. The Internet a crowded and noisy place, so when you search for …

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Is this the end of search engine spiders as we know it?

I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. We can’t deny the …

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One important aspect is web crawlers

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Designing your website with mobile users in mind will give you the …

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The hidden agenda behind onsite SEO

You would have already searched something on Google – when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

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Beginner's guide to conversion rates

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Ensuring that your piece of content explores the topic …

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Quick tips regarding SEO campaigns

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. The gibberish score helps with that. You would expect people may drop in out of curiosity, looking for product …

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Top trends in long tail search to watch

If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? Some of the best, most compelling copy titles are just modifications of old SEO copywriting …

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Can page rank really make a difference?

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. Obviously every one wants the number one position, but someone has to come second. Now this …

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Never underestimate the influence of hits

If the issues in the reviews are real, then deal with them. Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. Join popular online forums and post valuable comments and discussions with links back to your site. This can get …

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Your primary focus should be on what matters to your audience

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Online marketers also commonly use the …

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Make CTR the focal point of your marketing efforts

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the …

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Quick tips regarding LSI

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. As a business owner you need to have a plan in …

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I bet you didn't know this about link building

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don …

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This year will be the year of page impressions

Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers If you can, try to get in touch with the website owner and convince them to link back to you. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times …

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Is the content ranking well for other keywords?

Link building is also spreading brand awareness and capturing referral traffic. For example, let’s say you own a website that sells watches. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. And …

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Start simple, but don't forget content

Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment …

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Top trends in ROI to watch

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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Understand about blogs

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made …

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Target a broad content pool

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. One approach to avoiding thin content …

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Go ahead and call to action

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn’t perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Search engines …

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Reasons why marketers love metrics

Sometimes knowing why you’re doing something can make all the difference. Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. Monitoring a wide variety of data sets helps an SEO to spot trends and potential …

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Learn from these mistakes before you learn about social media

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. Information Snippets are the block of text found under the main title of a google search result. The use …

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Establish your position regarding search queries

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary …

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How to really understand RSS feeds

Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Having links from more popular websites carry more weight than less popular sites. Using internal links …

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Marketing costs generally encompass a broad area

The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The …

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Establish your position regarding reporting

Most online marketers are bad at SEO because they can’t sell for shit. Not because they aren’t smart, but because they’re too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It’s what separates the amateurs and the …

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What everyone ought to know about reporting

It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future …

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Can walled garden sites really make a difference?

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Design your site for all device types and sizes, including desktops, tablets, and …

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