Update your reporting on a regular basis

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and …

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Think about SEO from the start

Competitive research is where you have the opportunity to tighten things up. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your …

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Ways to tell you're suffering from an obsession with organic links

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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The mysterious world of SEO campaigns

This is why an evaluation of your homepage is absolutely critical. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. As companies adapt to a mobile-first world …

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Layout, formatting and javascript combine to make great SEO

Do better keyword research and understand search intent to connect the dots between your content and your audience’s needs. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or …

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Can a techie truly understand widgets

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Invalid …

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Define your goals with regards to static pages

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in …

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Useful tips from experts in SEM

Deleting Facebook comments or manipulating your reviews will only make life worse. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. Google learned that when people search for the term “SEO,” they were more likely …

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Top trends in analytics to watch

Besides keywords, what determines how well your pages rank in search results? If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy …

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Why forums matter

An SEO keyword is a popular search term your core audience looks for on a regular basis. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. It’s easy to take shortcuts with product descriptions on eCommerce websites …

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Questions to ask about html

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short …

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Identify and Track Your Best Prospects

It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. It’s advised to provide affiliates with the same product feeds that are given to other 3rd party vendors …

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The mysterious world of canonical URLs

The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. esting out new tools is one of my favorite things to do. Longer search phrases are the natural progression of the Internet population boom. As more and …

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This story about rankings will haunt you forever

After all, your dish must appeal to readers for you to rank high. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term …

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Use organic outreach along with inbound links to make a difference

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable …

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Don’t forget html

Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. Your goal should be to create links to individual posts/pages along with those leading to …

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Can dynamic pages help improve my search engine placement?

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. The better your web pages answer the question of the searchers, the more likely it …

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Let's talk about citations

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. It can be in the comments what is finally implicitly integrated well into the content also. Google reshaped its search algorithm to deal with the …

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The infamy behind SEM

Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? For SEO to truly work and be sustainable, it needs to include …

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The truth about duplication

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your …

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You have to think about optimizing your existing pages better

Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look …

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Pay particular attention to search queries when performing an audit

: Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Over time, you’ll gather data that helps you determine which …

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The hardest part of SEO is keyword research

An unexpected example of outbound communique for helping search is email. Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. Keyword stuffing occurs when too many variations …

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Here's what industry insiders think about keyword density

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. When any business goes online, the advertising works …

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Reasons why you cannot learn trust rank well

One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content. Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Remember …

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Behavior outweighs beauty

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said …

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How to learn about quality in a few hours

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Most companies use SEO to increase website traffic, which in turn, increases revenue. Mobile SEO is the process of designing a …

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Use Capital Letters To Highlight Keywords

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Succeeding in SEO means paying attention to hits

By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. If your site structure is something you’re not really able to change (easily) then you need to look at the number of pages. A great and fast way to convey your goal is by …

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Is this the end of RSS feeds as we know it?

With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. Here, a text that is as descriptive as possible should be used as the anchor text since this determines the …

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Carve out time for concentrating on text links

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. SEO guidelines have been changing over the years. Any link that you create on your own should …

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The longer the phrase, the more specific it is

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Reasons why you cannot learn webmaster tools well

Google is famously secretive about how it ranks local businesses. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score …

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Less is always better when it comes to html

While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering …

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What's the story about onsite SEO

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. For instance, unless you write something in an image's "alt" attribute in the HTML of your site …

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How does a mobile crawl of your website look like?

The reason is they have a ton of “branded search”. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely …

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Don’t forget anchor text

Google says it’s better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn’t be too long or too short. Google will show less information in the search …

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Reasons why you cannot learn long tail search well

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Brainstorming keywords is …

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Write a keyword-rich introduction about mobile search

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. If you think it’s hard to be on top at the moment, just wait until five years from …

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