Learn from these mistakes before you learn about canonical URLs

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Perhaps the hacking in this case means parting from traditional marketing realms and roles. With the advancement of …

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Find out more about keywords

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. It is not possible for a crawler to see daily if any new page appeared or any existing page …

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Start simple, but don't forget web portals

You can’t buy success. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. That takes time. For example …

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A good meta description may help you to get more clicks

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Google clearly states that …

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Use outbound link strategies

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. You need to understand what keyword your target market use in …

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Reasons why marketers love web portals

Look at who is on top, then run reports on what they’re linking to and who is linking to them. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. Starting with SEO, what you want to …

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Create content about meta tags

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Long tail …

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Let's follow backlink best practise

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Product Descriptions are often …

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The worst advice I've heard about dynamic pages

Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. SEO marketers find that negative SEO attacks are becoming …

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Random musings on search queries

There are a lot of SEO experts looking for strategies that will give them advantage over their competition. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. SEOs should operate in a similar style to David …

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Lessons I've learned from metrics

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Backlinks are the fuel that drive the engine …

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Search engine health checks should look at SEO

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Links are …

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Search Console shows your average position for each keyword

This can have a devastating effect on bounce rate. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer …

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Less is always better when it comes to plugins

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Not convinced yet? Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should …

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Focus on ROI Instead of text links

Having keywords in your domain URL can also give you a small SEO boost. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post. The process itself includes a variety of strategies and techniques aimed at …

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Bucket brigades based on webmaster tools

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Links are still a critical element to Google’s algorithm and their value needs to be protected. Create a list of the different web pages and rank them in order of importance …

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High advertisement ratio can be mitigated by using SEO

Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by …

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Measure and Improve by paying attention to analytics

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

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This year will be the year of local search

The experiments! If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find …

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How to really understand scraping

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Reviewing Your Website’s Category Pages & Subcategory Pages There should be rhyme and reason to …

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Adjust your appearance in search by utilising SEO campaigns

Pages should be free of HTML validation errors. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have …

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Difficult things about splogs

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. But what is low quality, thin content? When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. If …

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Questions to ask about page rank

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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Find a simple guide to dynamic pages and read up about it

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. When you notice what isn’t good on your website, start improving (technical and textual). Some search engines and web servers treat URLs …

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Online marketing changes quickly when it comes to RSS feeds

But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. Keyword Tool.io – Now, Keyword Tool.io might be an …

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Reasons why you cannot fully understand Google algorithms

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. First, improved search engine rankings will ultimately drive more organic traffic to your website. Just imagine a fraction …

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The hidden agenda of plugins

Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings …

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The hidden agenda of link research

For example, there’s social media, but there’s also social bookmarking. Search engines also don’t espouse that the sky is blue. Make sure all your website images have alt tags to describe them to search engines. A low-quality web page, designed by spammers for search engine, rather than …

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Why trust rank matters

So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. The Web search engines make use of a Crawler or Spider that crawls the website content. Article directories grant another space where a subscriber might obtain a back-link, gratis …

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Difficult things about SEO

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. The type of permalink you pick influences …

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Reasons that marketers love page impressions

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. Just think about this for a moment. This is very similar to duplicate content, however it manifests itself in a different way. When dealing with search engines, the …

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The best advice I've listened to about link exchanges

When possible, you can string together a handful of narrowed topics into a series. You never know, you might discover something that you can use in your future digital marketing and social media efforts. Are they using SSL? Internet marketers pursue different techniques both on and off of their websites …

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Use Visual Storytelling for Effective SEO

Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential …

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Think like a human not a robot when it comes to javascript

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. any time of year, for years on end, it sprouts needles that are green …

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Why do searchers refine their queries?

Manipulation erodes user trust. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is …

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Make sure you know exactly what you're doing with reporting

High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. In particular, words joined with underscores may be viewed …

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Optimise your site, paying special attention to analytics

Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). Like every big task, this one begins with research, too …

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Boost site speed and utilise html

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan …

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Design + URLs = Greatness

There are a few things that feed into this but I think the most important ones are: that there are hundreds of different ranking factors that Google has and Google has every incentive to not be public about what those ranking factors are. Instead of casting a wide net capturing …

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Benchmarking Current Traffic Sources and Volume

If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases. Google, Yahoo and Bing all offer a paid option …

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Adjust your appearance in search by utilising link building

Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both …

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How to really understand walled garden sites

Often, your company's social media strategy is the first to feel the force of an search engine opitmisation specialist. It can be a good idea to put yourself in your customers’ shoes, particularly if you’re hoping to get your content shared across social media. Google’s robots, or “spiders …

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Make Google algorithms your centre of attention

How is that a key advantage? Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means it’s long-form content. Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on …

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The secret behind ROI

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! The nature of having competitors mean that they will always be looking to beat you, gain ground …

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Top trends in blogs to watch

And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty …

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Cross-link relevant content

Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. SEO and content marketing are two …

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Does your site sabotage your content?

As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer …

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