Types of site changes brought on by conversion rates

People who embark on black hat SEO tactics have to operate in the darkness (to some extent). Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. Brand mentions and co-citations are also very important to Google, in determining the …

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To get fast rankings, you need webmaster tools

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. To test should mean you are going to learn; therefore, learning from tests means integration …

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Lessons I learned about URLs

But here’s the thing: it takes time for search engines to discover (and index) new websites. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low …

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Losing Focus on URLs

Stay on top of your SEO strategy and make sure that it is up to date. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! Every image included on a page using tags …

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Takeaway tips for domain authority

You get what you want—top rankings on Google and “free” organic traffic. It’s better to rewrite unique content, then to copy and paste old and reused content. A so-called website blocker is something that prevents search engines from accessing the site There are many ways to do this …

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Start simple, but don't forget link bait

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Always use no follow if you have linked your site with …

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The worst advice I've heard about social media

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or …

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Self-publishing Parasite SEO based purely on local search

You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. Once you arrived at the page though, you clicked away without feeling satisfied. The primary goals of most SEO practitioners are to …

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Lessons I've learned from metrics

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

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Keep Outbound Links To Minimum

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

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Repurpose old splogs

Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. An index is another name used …

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Update your cloaking on a regular basis

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. If you can't handle the volume of leads and sales then opportunities will …

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It’s a win-win strategy with an emphasis on comment spam

When avoiding thin content penalties, duplicate content must be evaded at all costs. This will not only improve your ranking, but will make your site much more valuable to your visitor. In order to avoid any penalties it is a best practice to nix pages that have less than 300 …

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Find a simple guide to blogs and read up about it

For example, optimizing for speed, technical audits and mobile formatting. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing …

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The back story of local search

Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don …

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Keep an eye on your site, while improving your SEO

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. The type of permalink you pick influences the way these two parties see and value …

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Can SEM help improve my search engine placement?

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Start as you mean to go on: titles …

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Establish your position regarding ROI

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. This can have a devastating effect on bounce rate. If you were to build a house and the foundation …

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Boost site speed and utilise mobile search

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. There are far more unique …

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How To Spot DoFollow Link Opportunities

Back then, there were only a few hundred websites, so the process was pretty simple. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want …

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Aligning your goals in relation to link research

It’s one of the great things about the field. Make sure your pagination - pagination is a system for enumerating pages so you can better organise content. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal …

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More importance is given to doorway sites

One of the first steps in learning how to build backlinks is to understand the value of guest blogging. With guest blogging, you write content to be published on another website, with the hopes that the external site will include a link to your site when they publish. Google now …

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When it comes to website traffic, more is not always better

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

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The role of SEO

There is no optimal number of words on a page for placement in Google. This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. Link building helps your content reach a broader audience, increasing both your site’s visibility and …

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How to really understand page rank

To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. Find the best blogs in your industry and ask them if you can write a post for them. You …

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Repurpose old text links

Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other times your site can be affected by bad content and Google will not warn you about it. Google and its furry …

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Make a good use of web portals

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. If the person says no, they have …

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Random musings on googlebot crawlers

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Whatever shows …

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Affiliate links and auto generated content

Content curation is a very good content marketing tactic. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back …

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How you will benefit from text links

If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. A common misconception about SEO is that it’s a one and done practice. Determining the unique content on a page is an important part of what the search engine does …

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Understand about LSI

There are umpteen factors colliding in the search results you see, including location, device used, sessions you’re logged into, if you are walking while searching on a phone or standing still, and so on. Long tail keywords are essentially longer more specific keywords that tie in directly to your …

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Cut Back Costs with SEO

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Websites can benefit from mixing evergreen content with their fresh posts and pages. These can help people to quickly scan the page and find the information they’re looking for. Every website page, including …

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Are Keywords – and Keyword Research – Dead?

However, as generic keywords are generic, you might notice that the conversation rate for the keyword is lower than other keywords due to their lack of specificity. Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes …

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