Manipulation erodes user trust. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. You get what you want—top rankings on Google and “free” organic traffic. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another.

Maybe meta tags will be a thing of the past

The major engines do not announce everything they consider when calculating results. Imagine the billions of webpages Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results—everything from sliders to adjust ranking factors, filtering specific types of files, date ranges, and type of content. However, I think it’s important to understand that SEO alone will not get you the traffic/conversions to reach your highest level of marketing potential.

Update your link research on a regular basis

At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching. Also, expect to be targeted by a lot more people trying to sell you their services. Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. Aside from the “traditional” SEO ranking factors, we’re seeing a lot of new factors come into play:

Quality over quantity when it comes to cloaking

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. According to SEO Consultant, Gaz Hall from SEO Hull : "For search engines, the opinion of the users is what matters the most and is thus given the highest importance. "

Why do searchers refine their queries?

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. In A great example that I like to use is TAP Assess. keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm