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Anchor text has been a huge talking point within SEO for many years now. Here’s the thing; it’s extremely easy to choose the wrong keywords. The algorithms used by search engines can be rather complex and include a number of different factors. A good tweet peaks at 18 minutes but an evergreen blog post lasts for years.

All you wanted to know about ROI but were afraid to ask

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that they can rank. A keyword is better displayed every 70-100 words. For many content marketers, organic Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.

My thoughts on offsite SEO

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects are indirect: Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that information.

Seriously step up your SEO game

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. Narrow down your focus – and you’ll avoid low conversion rates. The creatives on the website are amazing, but you don’t know much about how it was put together. Gaz Hall, an SEO Guru from the UK, said: "This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help increase your conversion rate. "

When someone mentions sitemaps do you think about search engine optimisation?

Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Google I'm always shocked by Heat All, in this regard. is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. Today’s content can’t afford to be boring, mundane and useless.