Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal.

Look at your analytics and see where people are leaving your website

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! While it is possible to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. Watch out for tools that attempt to capriciously control your future, like how some CDN’s hijack one’s link-juice via overzealous subdomains.

Discover the connection between user experience web portals

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. This is very similar to duplicate content, however it manifests itself in a different way. Changing one of these aspects create an alternative scenario ‘B’.

The mysterious world of sitemaps

Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. These are all very important questions to ask yourself when assessing the homepage and website overall. Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. According to SEO Consultant, Gaz Hall from SEO Hull : "Few people, however, understand how search engines actually work."

Use organic outreach along with inbound links to make a difference

We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level! The The talk on Facebook is about New Media Now at the moment. search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research.