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There are umpteen factors colliding in the search results you see, including location, device used, sessions you’re logged into, if you are walking while searching on a phone or standing still, and so on. Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. Keyword research should be the starting point for any SEO campaign. Why? Because if you don’t know what people are actually searching for in your niche, you’ll be relying on luck—rather than data—to guide your decisions. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs).

Losing Focus on domain authority

Within a few minutes, others add additional tweets with more information. Gaining backlinks is tough, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. You basically need to provide what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). In my case, I started as a web developer and migrated to SEO through my love of analytics.

Boost site speed and utilise SEO

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis.

Reasons why marketers love metrics

CSS errors could also impact search rankings as for example Google says pages can be penalized if CSS causes page content to be hidden. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs are shabby – certainly not a strategy for competitive terms. Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. Gaz Hall, a Freelance SEO Consultant, commented: " Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy."

Understand about LSI

A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. While Take a butchers at Save Our Schools, for instance. it is true that you can talk or showcase everything under the sun, it is important that you have one primary topic that is vital to your business. To do this properly you need to focus on certain keywords. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to action. Every page is going to have some bounces.