Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. There are lots of different types of keywords. Small businesses tend to put a lot more into marketing than they get out of it.

Boost site speed and utilise conversion rates

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. Search Engine Optimisation (SEO) is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a great tool for attracting new visitors to your website. If you’re on page five of Google; there’s only a small chance customers will be visiting your website via the search engine. Ideally you want to be ranking on the first page, how do you do that? Simple, on page SEO. There is always something new to try that could potentially make a huge impact on a campaign. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either.

The hidden agenda behind content

Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If your business has expendable revenue, achieving that #1 spot on a search engine can be money well spent. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors.

Reasons that people rely on SERPs

The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later. Make the content flow easily to keep people intrigued and reading. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. According to SEO Consultant, Gaz Hall from SEO Hull : "Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content."

Try to target a hungry crowd by paying attention to analytics

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. It’s Take a butchers at TAP Assess, for instance. a simple but necessary fix that can have a large impact on search rankings. SEO stands for Search Engine Optimization. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad.