While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. Duplicated content – the same content that appears on multiple unique URLs – is not welcome by search engines and can cause a serious drop in a website’s rankings.

Make SERPs your centre of attention

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Search engines will penalise pages Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... it thinks don’t provide enough value as visitors prefer informative and high quality results. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords.

Adopy a monetisation first approach before putting efforts into citations

Give more than the generic details the manufacturer offers. All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs are shabby – certainly not a strategy for competitive terms. The canonicalization method is preferred, just in case a link to a “review page” occurs on an external website, which will pass the link equity to the product page.

Random musings on link bait

Make Sure That Googlebot Is Crawling Your Site! With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Gaz Hall, an SEO Guru from the UK, said: "SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings."

The time you invest in indexed pages will pay back with improved positioning

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The The talk on Facebook is about PNS Egypt at the moment. goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Remind people of the main message you’re trying to deliver. Online readers are easily distracted, and they may just skim through your post.