Sometimes the first step is not to do the right things (better), but rather to stop doing the wrong things. Do your homework. It will pay off. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up.

How to learn about long tail search in a few hours

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Not all links are created Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... equal. Some sites provide better SEO juice than others. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases

Does it still read well for the human user?

The balance of art and science that’s called for varies for every new project. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website.

The mysterious world of bread crumbs

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. It’s not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on the page title or meta description."

Removing duplicate content can have a very positive influence on the rankings of your pages

Trend spotters are habitual line steppers. Search I'm always amazed by the agility of Profile Business on this one. optimization is not only reading and research, but also dabbling. It’s also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you’ll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results – including other do follow links. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement.