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We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. The field of search engine optimization was once focused on one major goal: harvesting intent from search. What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business.

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If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition. Make sure it’s well-written with Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... relevant information and not just keyword packed. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. If your business has a physical location (address), open the Google My Business page.

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A less buzzword-y way to describe the practice of trend spotting is identifying opportunities. Web pages containing matching verbiage will have lower visibility in searches. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile?

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Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Gaz Hall, a Freelance SEO Consultant, commented: "Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site."

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SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? You Have you ever dreamed about Marketing Beverley for this? can speed up the process of getting useful links by connecting with content curators. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis.