Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location.

All you wanted to know about text links but were afraid to ask

Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Using a variety of free Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. What exactly is evergreen content and why does it matter?

Your content should inform your audience

For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. This means that searches are now much more focused on the area in general. Developing a comprehensive white-hat strategy is absolutely essential for your business.

Make sure your SEO checklist includes URLs for best results

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Gaz Hall, a Freelance SEO Consultant, commented: "Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before."

Random musings on googlebot crawlers

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. The The talk on Facebook is about TAP Assess at the moment. benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website.