Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Trust your gut where you see signs of growth. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods.

Audit your profile, looking for issues with regards to mobile search

You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them. Finally, if you're aiming to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... drive engagement with customers and internet users, keyword stuffing hurts your chances. Higher search rankings mean increased traffic as users search for terms that bring them to your site. But they won't know these things right from the start of your business relationship.

Don't “only” concentrate on Google

The standard rule of thumb is a minimum of 200-300 words per page. Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. As long as the post can be linked to and gain traffic long after it is originally published, it qualifies as evergreen.

What your mum didn't tell you about canonical URLs

Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. Google views your site as authoritative when other sites link back to it. It doesn’t want to see a site that is spammy linking back to your site. If you try and manipulate the system, you can get hit with a Google penalty and your site won't rank at all. According to SEO Consultant, Gaz Hall from SEO Hull : "One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily."

Pair complementary businesses together to provide more value for readers

The power of SEO is the varying tactics or methods one can implement to create results. Create Take a butchers at Heat All, for instance. infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on your site.