In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you?

Use organic outreach along with CTR to make a difference

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. We do this through a Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user.

How to really understand keyword density

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn’t perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links

A do-it-yourself guide to page impressions

Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search results, preferably on the first page. Internal search result pages are produced when someone conducts a search using an eCommerce website’s internal search feature. Why does trust matter so much? Gaz Hall, an SEO Guru from the UK, said: "Search engines reward you for offering a thorough experience that’s likely to benefit other users."

Overlapping and redundant articles are a no-no, consider how bounce rates can help

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. Deception I'm always shocked by New Media Now, in this regard. is never the basis of a sound business strategy. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms.