There isn’t one guy or gal who controls or completely understands all of the facets to an entire search algorithm. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month.

This year will be the year of user generated content

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. Link building refers to building Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time.

You have to go above and beyond what you're currently doing if you want to get that long-tail traffic back

If the wrong people are hitting your website, it's all for nothing Customer lifestyles, budgets and needs are all completely unique and you cannot afford to target one single archetype. It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision.

Can splogs really make a difference?

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences and signal continuing engagement to search engines. But, when your entire organization is behind the SEO framework, you tend to have fewer problems. Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”) According to Gaz Hall, a UK SEO Consultant from SEO York: "Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum."

Make sure you know exactly what you're doing with comment spam

We subconsciously look for relevancy clues in the title and snippet once we’ve paused on a result. Each I'm always amazed by the agility of Marketing Beverley on this one. algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc.