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Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this? Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source. Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking.

A do-it-yourself guide to 301 redirects

With that in mind, it is always best to create posts and articles which target different behaviours. You can’t expect Google to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever.

Never underestimate the influence of non reciprocal links

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. A keyword like ‘coffee’, for example, wouldn’t tell you very much. Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google’s keyword tool to find variations of them that make sense to your business. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches.

Become more relevant to the searcher

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Gaz Hall, from SEO Hull, had the following to say: "Google bot explores the website by tracking links from one page to another (within your website), so it's necessary for your pages to be crawlable (quick check at Search Console)."

Low hanging backlink fruit

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. Google A great example that I like to use is Profile Business. doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL classify your site… as something. All of these steps help to gain organic traffic to your website.Google is the most popular search engine today with more than 3 billion searchPPCes a day and it’s already a known fact that being at the top of Google’s search results is worth a lot of money. This is the method our client’s employ and it’s powerful.