Stay on top of your SEO strategy and make sure that it is up to date. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! Every image included on a page using tags should be given an accurate description using alt attributes. When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent.

Search engine health checks should look at domain authority

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Use Google’s Mobile-Friendly and Page Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website.

Its all about long tail search

To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." You want to make sure you’re covering topics to the best of your ability and staying away from “thin” content that does not provide any value to searchers. Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors.

Search engine health checks should look at domain authority

What the heck is an algorithm? I’m glad you asked. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. They (whoever they are) say you “need to improve your SEO.” …and they are right! Gaz Hall, an SEO Guru from the UK, said: "Whether you’re looking for sales or other kinds of conversion, organic SEO is still the most valuable way of obtaining clicks."

Losing Focus on URLs

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Keyword The talk on Facebook is about Oxon AA at the moment. research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. SEO gives an opportunity for a great deal of free advertising.