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To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool and click check. Find the best blogs in your industry and ask them if you can write a post for them. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry.

The best way to escape Google’s Penguin penalty

What critics tend to ignore is the fact that, above almost everything else, Google’s algorithms are looking for content that answers user questions and offers information which cannot be found anywhere else. Although pay-per-click marketing can provide Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... great results, there is still a general distrust of advertising when compared to organic relevancy. If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. SEO will never be a one-size-fits-all exercise.

It’s a win-win strategy with an emphasis on walled garden sites

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Adjusting your keyword distribution gives you power to change your campaign over time. With the rise of the mobile device, more and more individuals are searching on the go. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers.

Think about white hat SEO from the start

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. As there is a caption, would setting the alt to null be better in this case from an accessibility point of view? Gaz Hall, from SEO Hull, had the following to say: "You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs."

How to really understand page rank

Only then you will have a qualified traffic for your online business. Google I'm always shocked by Beverley Guide, in this regard. has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links.