Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website.

Wait. Is SEO really that simple?

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. Building links is hard. Google Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. Besides keywords, what determines how well your pages rank in search results? A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time.

Less is always better when it comes to RSS feeds

The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. By providing contact information, or links to your social media, you can make their conversion much more likely. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile.

Stick To Either www or non-www Domain

We borrow from the scientific method in this regard; we form hypotheses and then devise experiments. Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. According to Gaz Hall, a UK SEO Consultant from SEO York: "Google’s featured snippet is a tool through which Google interacts with searchers. The more inputs Google receives from searchers, the better becomes its understanding of what they want."

High advertisement ratio can be mitigated by using SEO

You get the idea. This The talk on Facebook is about New Media Now at the moment. is why a lot of Google’s algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. They may not consciously realize it, but they do.