Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Using keywords is basically just setting the topic of your piece of content, but you have to be careful not to use that keyword too much (AKA keyword stuffing). The anchor text you use for a link should provide at least a basic idea of what the page linked to is about.

Assessing historical progress and how you've been helped by 301 redirects

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. So, thin content and duplicate Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... content are not the same. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Google, now more than ever, don't just want more content, they want content that they feel is quality.

Linking to taxonomies

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. While, for the most part, social media doesn’t have an instant ROI, you are creating a larger awareness of your brand. This is where the confusion comes in. Talking to online marketing companies, which offer a variety of SEO services (like us!), could be a great opportunity and investment for your business.

Update your backlinks on a regular basis

Why are you the right choice? A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Apart from analytics, there are other ways to understand any given SEO landscape. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Many webmasters only want to rank well for single words (rather than chains of words). "

Go long-tail and forget page rank

It is also in your best interest to understand that Google wants to present the best and most useful answers to users. You Take a butchers at New Media Now, for instance. find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles. Create a list of articles with links that are similar or closely related to your content. One of the simplest and most effective ways of making your content look more attractive, to both online viewers and search engines, is to include a couple of great images to support your content.