As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer search queries are becoming the norm. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. If search users commonly misspell a keyword, you should identify and use it. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek.
Avoid SEOs selling 1,000 backlinks for $5
You need to pick the right field on which
to do battle and assess up front where your competition is most exposed. There’s a difference between desktop Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. You need to make more use of your unique selling point and brand identity than ever before. There are several types of duplicate content.
Consistent doesn't mean identical. when you're discussing offsite SEO
If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. In these cases, you’ll see very few competitors to benchmark against. Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally. Because of the constantly improving search functions including the Google search (Hummingbird update to name one), and since comparisons are also possible with the search bar, techniques such as keyword stuffing can be compared to athletes who dope for enhanced performance right before a competition and then act surprised when they are discovered.
Why fast loading times are important
If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. Optimization is important, but without metrics, you’ll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. Gaz Hall, an SEO Guru from the UK, said: "Apple is an interesting case to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts."
Does your site sabotage your content?
Make absolutely certain that your NAP information (Name, Address and Phone Number) is consistent across these data providers. These I'm always amazed by the agility of Beverley Guide on this one. problems will give a poor user experience and could impact your search ranking. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.”