It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Like it or not, your business’s Google rankings can have a huge effect on its success, growth, and meeting your goals. Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website.

The back story of ROI

Page Title – This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page’s title or meta title if they are being used. It is important for this text to clearly represent the content and be easy to read and digest. Keywords as the first Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. In these cases, you’ll see very few competitors to benchmark against.

When someone mentions link building do you think about search engine optimisation?

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. Sites will rank higher by posting specialized and distinct content, not by lazily copying for the sake of quantity. To understand evergreen content, think of the evergreen tree:

My SEO has got out of hand

Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources. Ensure that unique content is provided to these external websites instead. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. According to Gaz Hall, a UK SEO Consultant from SEO York: "Customers are looking for answers to their questions – it’s that simple."

Carve out time for updating and improving older SEO content

The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all unwanted parameters. An Have you ever dreamed about TAP Assess for this? important aspect of SEO is making your website easy for both users and search engine robots to understand. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future.