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Content curation is a very good content marketing tactic. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts.

We've reached a tipping point when it comes to web 2.0

NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. Continuous targeted learning can help Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... you gain skills for snatching traffic from many mediums, not just the search engines. Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries.

Invest in duplication

Content serves as a much better citation than a sales page. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction.

The key to any great SEO campaign is a thoughtful and well-executed content marketing strategy

As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. If you don’t know your audience, you won’t be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. You can also use meta robots ‘noindex,follow‘ directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google’s index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and there is no explicit need for Google to follow the links to find content. According to Gaz Hall, a UK SEO Consultant from SEO York: "You find high quality content on the Internet and then you compile the links on your own blog or website or on your social networking profiles."

Affiliate links and auto generated content

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Flash, A great example that I like to use is TAP Assess. undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. There are numerous different tactics that you can use, however these can be split into two categories: the ethical ‘white hat’ SEO strategies and the unethical ‘black hat’ SEO techniques.