Types of site changes brought on by conversion rates

People who embark on black hat SEO tactics have to operate in the darkness (to some extent). Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. Brand mentions and co-citations are also very important to Google, in determining the …

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Consistent doesn't mean identical. when you're discussing analysis

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Be willing to be wrong (if you are). To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites …

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Learn from these mistakes before you learn about canonical URLs

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Perhaps the hacking in this case means parting from traditional marketing realms and roles. With the advancement of …

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How to diagnose social media related issues

I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Although not all errors are created equal, resolving them improves Google’s ability to index your site and …

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Find out more about keywords

If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. It is not possible for a crawler to see daily if any new page appeared or any existing page …

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To get fast rankings, you need webmaster tools

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. To test should mean you are going to learn; therefore, learning from tests means integration …

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Headings and link exchanges

At first, you will need to do this manually. This is supported by the fact that Google has learned from its past mistakes and is trying to lessen the importance of keyword-focuses content. If you are using Google analytics platform you can reduce bounce rate even further by implementing event …

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More focus is put on duplication

The key is to use SEO and content marketing together. Yes, SEO requires a lot of content, but that doesn’t mean you should pin all your hopes on that single aspect of online marketing. We want to come at this from all angles. When you are brought on to …

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Lessons I learned about URLs

But here’s the thing: it takes time for search engines to discover (and index) new websites. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Growth hacking does not exclude paid search because it’s typically guerrilla and therefore low …

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What's the story about dynamic pages

Videos don’t work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can be an excellent way to boost engagement, sales, and conversion rates. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations …

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Losing Focus on URLs

Stay on top of your SEO strategy and make sure that it is up to date. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! Every image included on a page using tags …

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Pay attention to conversion rates

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can …

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Things about indexed pages you have to experience yourself

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their …

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Start simple, but don't forget web portals

You can’t buy success. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. That takes time. For example …

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Are you deeply entrenched in massive link farms?

First, improved search engine rankings will ultimately drive more organic traffic to your website. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. Progressive SEO means technical …

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A good meta description may help you to get more clicks

Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Google clearly states that …

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How to focus on RSS feeds

For example, there’s social media, but there’s also social bookmarking. The advent of Global economy nearly makes every business have an online presence. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet …

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I urge you to think about metrics

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who …

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Use outbound link strategies

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. You need to understand what keyword your target market use in …

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More importance is given to bounce rates

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Website owners all want their content …

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Reasons why marketers love web portals

Look at who is on top, then run reports on what they’re linking to and who is linking to them. However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. Starting with SEO, what you want to …

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Create content about meta tags

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Long tail …

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Reasons that marketers love walled garden sites

You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as …

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Takeaway tips for domain authority

You get what you want—top rankings on Google and “free” organic traffic. It’s better to rewrite unique content, then to copy and paste old and reused content. A so-called website blocker is something that prevents search engines from accessing the site There are many ways to do this …

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Let's follow backlink best practise

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Product Descriptions are often …

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The worst advice I've heard about dynamic pages

Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. SEO marketers find that negative SEO attacks are becoming …

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Update your reporting on a regular basis

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and …

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Think about SEO from the start

Competitive research is where you have the opportunity to tighten things up. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the same across all platforms, from your …

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Ways to tell you're suffering from an obsession with organic links

Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford …

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Random musings on search queries

There are a lot of SEO experts looking for strategies that will give them advantage over their competition. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. SEOs should operate in a similar style to David …

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Reasons why you cannot learn LSI well

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and …

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Start simple, but don't forget link bait

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. Always use no follow if you have linked your site with …

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The mysterious world of SEO campaigns

This is why an evaluation of your homepage is absolutely critical. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. As companies adapt to a mobile-first world …

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The worst advice I've heard about social media

Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or …

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Layout, formatting and javascript combine to make great SEO

Do better keyword research and understand search intent to connect the dots between your content and your audience’s needs. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or …

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Self-publishing Parasite SEO based purely on local search

You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. Once you arrived at the page though, you clicked away without feeling satisfied. The primary goals of most SEO practitioners are to …

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The infamy behind quality

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. A clear understanding of searcher’s intent will help the …

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Lessons I've learned from metrics

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Backlinks are the fuel that drive the engine …

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Personalization counts: how do static pages fit into this?

Build your site with a logical link structure. Every page should be reachable from at least one static text link. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. There are different areas of basic SEO you need to …

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Using Web Analytics Data

I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. Put simply, copywriting is writing to persuade, convert, and sell. To generate any significant clicks from search engines, your site …

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Lessons I've learned from metrics

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them …

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Keep Outbound Links To Minimum

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

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Can a techie truly understand widgets

And we would get a very good idea if we carefully watch the changing paradigm of SEO over years. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Invalid …

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Let's follow widgets best practise

It is important to have backlinks from quality sites, and those backlinks should be contextual. Someone may search for particular outdated statistics only for comparative purposes. It can be of tremendous value to your target audience. You can also use Fetch as Google within the Crawl section of Google Search …

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Search engine health checks should look at SEO

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Links are …

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